September 2020
About the brand
Xochi is a brand dedicated to redefining swimwear not for the perfect resort vacation or Love Island model but for real times, with real friends, in real places.
This day and age we are so focused on capturing the perfect moment and looking a certain way. We want to aim our attention to those moments you can’t capture, a feeling that is undefinable, and energy that is effortless.
Xochi aims to record these moments and memories for you and create physical collections that are reminiscent of those ephemeral times.
Through our swimwear we hope you can relate to the real women behind the brand and feel comfortable in the moment to make more of your own joyful memories.
Meet the Women behind Xochi
They are best friends and former college roommates who, after college, wanted to preserve their creative outlet on their own terms. As architectural design students with a shared love of form and function, they set out to apply their design skills to a more personal project. Since meeting in 2017, they have lived through many of their most memorable years together, including late nights at the beach, stargazing on rooftops, wandering city streets, dancing in clubs, and movie nights in. Having traveled the world side by side, they created this as a way to reminisce, memorialize their favorite moments, and extend that same feeling and love to others.